Popularity
Kayak is an up and coming travel site that
contains a Google pagerank of 7. This
means that the website is well above
average in its link popularity. Link
popularity is the amount of incoming links
from good sources that it is currently
receiving from the world wide web. It's
Alexa traffic rank is 1,584 which means
that it gets a ton of visitors a day but still
not quite on the same level as
Travelocity. Expedia or Orbitz.
Features
Kayak has a much more simple layout than
its competitors. The features available are
quite limited and are comprised of flight
scheduling, hotel room reservations, car
rental reservations, deals, and a unique
feature called Buzz. The Buzz section
provides visitors with trip ideas. On the
right of the Buzz page you will find a few
of the popular trip ideas. Some examples
of these are "Top Ten US Caves",
"Amazing Race Destinations" and "Top Ten
Beaches in the U.S." In the Browse Trip
Idea By Category section on the left hand
side of the page you will find many
categories such as Diving/Snorkeling and
Luxury/Resort/Spa.
Prices
If you take a look at their Deals section by
way of the tab located on the front page
you will find a list of many good offers
with the price, destination and description
available for each. One of the examples is
a European Getaway starting at $399
which includes a car rental and airfare to
Europe.
Overall Rating
Kayak gets an overall rating of 6.0
because although it does contain a great
Buzz section with a ton of great trip ideas
and activities, it does not however
support many booking options or features
and the overall look and layout of the site
is quite dull.